There’s a helpful post here from Paul Windsor, clocking the ‘remarkable ability’ of the Calvin Klein machine ‘to capture the spirit of the age and to express it in a single word’ – most recently, ‘defy’.
He sees these as contemporary equivalents to the ‘altar with an inscription’ (Acts 17:23) and ‘some of your own poets’ (Acts 17:28) in Athens, noting that the apostle Paul ‘was flexible enough to commence his preaching from “texts” in his culture — and then he was creative enough to move from there to Jesus’.